Wikipedia Marketing Strategy—Dos and Don’ts of Creating A Wikipedia Page

Wikipedia is one of the most useful site on the internet. It can provide you information on any diverse topic—be it about the latest star wars movie or quick guide about a foreign country you are planning to visit or a brief history about a potato. Another use of Wikipedia is as a marketing tool and can boost an organizations online stature in the market place providing the business prospect a valuable resource of information.

However, while many companies invest substantial amount of internal resources for effective marketing, Wikipedia is often neglected. Although Wikipedia provides better chances for success than other marketing tactics, it can be daunting for a business person to maintain their presence on Wikipedia. For a business opting to create a Wikipedia page, it is important for the Wiki writers to be knowledgeable about the Wikipedia notability guidelines. Here is what you can do to have a Wikipedia page.

Research before write

Once you know the Wikipedia guidelines, you must take your time to research before adding a new entry or updating an existing page. Wikipedia being an encyclopedia can easily delete your page if it doesn’t match the guidelines or provides glorifies information about the chosen topic.

Hire an expert

Most businesses don’t have the time to write a Wikipedia page, for which they hire professional Wiki writers. Compared to other marketing platforms, Wikipedia is quite strict about the information entered in Wikipedia. The Wiki writers being knowledgeable about the Wikipedia guidelines can provide a well-composed and unbiased information according to the demands of Wikipedia.

Use templates to ask for corrections

If you notice something in your article that needs to be corrected, you can add your edit in the “talk” section of the article. You can add reliable information with credible sources to make sure that it meets the notability guidelines of Wikipedia.

Everything has an alternate side attached to it and similar is the case with Wikipedia. Here are some pointers you should do when writing a Wikipedia page.

Use promotional copy

Wikipedia requires information that is unbiased and uses neutral vocabulary to describe something. With that said, Wikipedia has the authority to delete the glorifying information found in the information or flag the page for promotional content.

Don’t add award, philanthropy or corporate social responsibility content.

This is considered promotional by Wikipedia. Wikipedia takes the neutral point of view very seriously as it is built for information only. Play by the rules if you need to get your Wikipedia page published.